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August 22, 2006^7:45pm
Jaydawg^7
The NFL's Arizona Cardinals sacked an idea to call their home field "Pink Taco Stadium" after a Scottsdale restaurant 
www.bizjournals.com/phoenix/stories/2006/08/21/daily10.html?b=1156132800^1334484
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     I know this is off the baseball topic, but this is a classic example in all of sports of how corporations and franchisees are hopping on the bandwagon of the most ridiculous advertising I've ever seen.  The Arizona Cardinals made a wise choice in sacking this idea, even though the owner of this restaurant--who happens to be the son of the Hard Rock Cafe founder-- offered $30 million for naming rights of the stadium.  In baseball, there's already several ballparks with silly names (i.e. Petco Field & Pac Bell/SBC Park)  I hope this kind of advertising is a fad, so I don't have to attend a game at Wal Mart Stadium someday.